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Recent Posts

Conductor Searchlight Review

Conductor Searchlight Review

Many of the handiest and most frequently used tools for SEO research or analysis are free…and...
Schema.org Extensions and Entities

Schema.org Extensions and Entities

Schema.org is a joint effort between Google, Bing, Yahoo, and Yandex to help people create and...
A Beginner's Guide to Local SEO

A Beginner’s Guide to Local SEO

It's the question business owners have been asking throughout history: how do I get more customers...
How Google May Interpret Queries Based on Locations and Entities (Tested)

How Google May Interpret Queries Based on Locations and Entities (Tested)

I like visiting small towns and exploring their history. I grew up near Princeton, New Jersey,...
How Location May Influence Search Results in Google

How Location May Influence Search Results in Google

Search engines like Google or Bing or Yahoo often respond to searches with lists of web...
How to Create a Knowledge Panel for Your Organization

How to Create a Knowledge Panel for Your Organization

Google first introduced the knowledge panel (“KP”) in 2012, and it has graced the top of...
Where Did In-Depth Articles Go in Google Search Results?

Where Did In-Depth Articles Go in Google Search Results?

In August of 2013, Google introduced a search feature they called In-Depth articles, writing about them...
Classifying Queries as Entity Triggering Queries or Description Triggering Queries

Classifying Queries as Entity Triggering Queries or Description Triggering Queries

When Google answers queries from searchers, it may first classify the queries it responds to when...
How to Build your Digital Presence from Scratch

How to Build your Digital Presence from Scratch

One of the first full-blown marketing efforts I directed was for an online software called Attentiv....
New Google Freshness-Based Ranking Patent

New Google Freshness-Based Ranking Patent

Rankings for pages in search results might be boosted or demoted based upon a decision by...