Drive search traffic and maximize your ROI
with Go Fish Digital’s expert Google Ads and
Microsoft Ads services.
Google Premier Partner Designation
is reserved for the top 3% of participating organizations. SEO services are not verified or endorsed by Google.
Google Ads management services are a form of PPC is a marketing model in which you pay each time someone clicks on one of your online ads. With Google Ads services, your ad appears on a search engine results page when a user searches a related query. Why do so many businesses incorporate paid search into their marketing strategy? Here are a few reasons.
At Go Fish Digital, we start our journey by meticulously auditing your existing Google Ads account. Our goal is to identify opportunities for improvement, uncover hidden inefficiencies, and determine the overall effectiveness of your current campaigns. This process includes a comprehensive analysis of your keywords, ad copy, bids, and landing pages. Leveraging our findings, we craft a precise, data-driven strategy to improve your ad performance and maximize your ROI.
Your business goals are our most important KPI. At the outset, our team of Google Ads experts work closely with you to understand your business objectives, target audience, and desired outcomes. Whether you are focused on lead generation, increasing online sales, improving brand awareness, or driving traffic to your website, we tailor your Google Ads PPC strategy to align with these goals.
Go Fish Digital excels in designing Google Ads campaigns that resonate with your audience and get results. Using our industry knowledge, we fine-tune your targeting parameters such as geography, demographics, interests, and behaviors. Moreover, we make the most of Google’s advanced features like ad scheduling, bid adjustments, and ad extensions to create dynamic campaigns that effectively capture your audience’s attention and provoke action.
Your ad copy is a critical component of encouraging searchers to click through to your site. Our team of skilled copywriters develops compelling, targeted ad copy that speaks to your core audience and encourages click-throughs. By aligning your ads with user intent, we not only improve your quality score but also increase your chances of conversion. We continually A/B test our ads to identify the most impactful messaging and call-to-actions, ensuring your ads stay relevant and engaging.
A well-optimized landing page can dramatically improve your ad’s ability to connect with your customers and your content’s conversion rates. Our Google Ads experts analyze and optimize your landing pages for usability, relevance, and conversion. From creating compelling headlines and clear calls-to-action to page design recommendations, we make sure your landing pages work in harmony with your ads to provide a seamless user experience and drive conversions.
Transparency is at the heart of what we do. Each month, Go Fish Digital provides clear, concise reports that offer insights into your ad performance. You’ll have access to key metrics such as ROAS, conversions, revenue and more. We don’t just deliver data; we interpret it and offer actionable insights to continually improve your campaigns.
Cost Effective: It’s a common misconception that Google Ads is an expensive marketing method. If appropriately managed, paid search advertising is cost-effective, and the return on investment can be substantial. Those who venture into paid search can spend as much or as little as they would like on ads.
Fast Results: Getting started with Google Ads is easy and guaranteed to bring traffic to your website almost immediately. Search engine marketing (SEM) also works well in collaboration with longer-term marketing strategies, such as SEO and email marketing.
Trackable Targeting: Google Ads is highly trackable so that you can quantify your ROI. Targeting your paid search efforts can be highly granular and allows you to reach only the most qualified leads and spend your money wisely.
Go Fish Digital’s Google Ads services are data-driven and backed by experts with years of experience working with clients in many industries. Our process includes thorough attention to the following steps.
We do a competitive analysis to understand your competitors’ performance and how your business currently compares.
Our team collaborates with you to set measurable goals we can reference to evaluate our success.
Our team of SEM experts builds a custom strategy to meet your unique goals, whether it’s designing and launching new campaigns from the ground up or optimizing existing campaigns based on historical data.
Our team of wordsmiths creates custom ad copy based on competitor research and your brand’s voice and tone. We perform A/B testing and utilize multiple ad types to achieve the highest possible click-through rate.
By optimizing the pages your ads drive to, we improve conversion rates and encourage users through the sales funnel.
We keep our ears to the ground by checking in weekly to make strategic tweaks and adjustments.
Lastly, we report on ad performance every month to provide transparency and pivot as needed.
Most clients run ads on Google Ads, leveraging search, display, and video ad formats. Microsoft Ads is also a common search engine for paid search advertising.
Retargeting is a marketing tactic that promotes ads to specific users based on their previous internet behavior. For example, if a user has recently visited a website to browse for shoes, a retargeting campaign will allow that retailer to show them ads for shoes even after they have left the site.
Factors like age, education, gender, interests, and more can be targeted. Ultimately, we work with our clients to determine which factors are most relevant for them.
Why do so many businesses trust Go Fish Digital with their Google Ads services? It’s probably the years of experience, our team of industry thought leaders, and that we’ve worked with both big and small companies across a range of industries.
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