Scale your digital marketing with SEM services from Go Fish Digital.
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Search Engine Marketing services are a set of digital marketing strategies used to increase a website’s visibility. SEM services primarily involve paid advertising tactics, including pay-per-click advertising to promote websites by increasing their visibility in search engine results on platforms such as Google and Bing.
Unlike SEO, which focuses on earning traffic organically, SEM allows businesses to pay for ads to appear in search engine results for specific keywords. This strategic approach provides businesses with a quick and effective way to reach their target audience, drive traffic, increase brand awareness, and ultimately, generate more leads and conversions.
Setting an effective strategy is a crucial step in leveraging the power of search engine marketing for your business. The team at Go Fish Digital starts with identifying your business goals and defining your target audience. We conduct comprehensive keyword research to determine the search terms most relevant to your business and audience. Once we have this foundation, we design a custom SEM approach that includes choosing the right ad formats, creating compelling ad copy, and optimizing your bidding strategy for maximum ROI.
To start, the team at Go Fish Digital will review your current SEM campaigns to identify areas of strength and opportunities for improvement. We’ll take a look at key aspects of your account, including account structure, ad copy quality, keyword usage, geography targeting, bidding strategy, conversion tracking and more. With our SEM services, we take a data-based approach to analyze the effectiveness of your current strategies and how you perform against your KPIs.
Query identification is a crucial component of an effective SEM campaign. Our team will identify and analyze the specific search terms that your target audience uses when looking for your core products and services. Our goal is to identify relevant keywords that drive conversions from your target audience.
We’ll take a data-based approach by allocating budget to high-converting keywords, removing low-performing queries and understanding the search context of your audience’s core search terms. Our goal is to ensure that your SEM campaign is generating leads for your business while using your budget effectively.
A well-optimized landing page is vital because it significantly influences your customers’ decision to engage further with your brand. Our team uses a data-driven approach to landing page optimization, focusing on elements such as compelling headlines, engaging content, clear call-to-action, user-friendly layout, and fast load times.
With our SEM services, we’ll ensure that your landing page provides a cohesive experience and highlights the value proposition of your core products and services. By optimizing your landing pages, we aim to enhance user experience, increase engagement, and ultimately, improve the overall effectiveness of your SEM campaigns.
Testing is one of the foundational elements of any SEM campaign. The team at Go Fish Digital uses a proactive and comprehensive framework that starts with testing ideation, where we collaborate with you to design strategic tests based on your specific business goals and challenges.
These tests are grounded in clear objectives and hypotheses, ensuring alignment with your overarching SEM services. We execute these SEM tests end-to-end, meticulously managing everything from setup to monitoring. This involves testing everything from query types, ad copy, geography targeting, new keyword variants and more.
Once a test is over, we analyze the results to understand if the testing resulted in improved conversions, lower costs or a more effective SEM campaign spend. This analysis fuels iterative improvements to your campaigns to continually make your SEM strategy more effective.
Our SEM analytics is designed to transform raw data into actionable insights, ensuring your business stays ahead of the curve. By leveraging cutting-edge tools such as Looker Studio and sophisticated analysis techniques, we provide a comprehensive view of your campaigns’ performance. Our analytics delve deep into key metrics such as click-through rates, conversion rates, and cost per acquisition, presenting a clear picture of your ROI. Whether it’s fine-tuning your keyword strategy, optimizing ad spend, or identifying emerging trends, our analytics empower you with the knowledge to make data-driven decisions.
Go Fish Digital’s SEM team will also integrate our reporting into your marketing technology (such as Looker, Domo, HubSpot and Salesforce). This integration allows us to tap into a wealth of data, correlating SEM efforts directly with lead generation and customer journey milestones. By harnessing these tools, we gain a holistic view of how each SEM component contributes to your overall marketing funnel. With this data-driven approach, we can refine targeting strategies, optimize ad spend, and enhance the effectiveness of your campaigns.
SEM is an abbreviation for “Search Engine Marketing”. SEM is a form of digital marketing where paid advertising is used to enhance visibility in search engines. Pay-per-click strategies are used on platforms such as Google Ads and Bing to improve a brand’s search appearance for a given user query.
SEM strategies are generally based off of pay per click models where a website advertises to appear for a given keyword in the paid search results of platforms such as Google or Bing. In order to have a presence in these features, brands must pay to be included.
In contrast, the goal of SEO is to improve visibility in the organic results. These results are algorithmically determined by factors such as content quality and site authority. Site owners cannot pay to be placed in these results in the same way that they can with SEM strategies.
SEM services include any initiative to improve a site’s visibility of efficiency in the paid search results. Services include:
Contact Go Fish Digital today to learn how we can help grow your business with SEM services.
Request a Custom Proposal
