Email marketing is a valuable marketing strategy that allows businesses to nurture leads effectively. Marketing emails help you build a deeper relationship with your audience, keep them up to date with your offerings, and invite transactions.
This strategy can help turn prospects into customers and one-time buyers into loyal followers. Email marketing has a low barrier to entry and allows businesses to target and stay in touch with specific audiences.
While there are many do-it-yourself email platforms available online, successful email marketing requires experience and thoughtful strategies. Enlisting an email marketing expert can help to increase open rates, click-through rates, engagement, and conversions. This supports efficiency, ultimately saving time and money for your business.
Planning
Based on your business goals and priorities, we come up with a three to six-month comprehensive email marketing roadmap.
Implementation
We deploy a top-notch email marketing team that will implement your email marketing strategy based on best practices.
Optimization
Your email marketing strategy is never a one-and-done tactic. A successful email marketing program needs continuous monitoring, evaluation, and optimization.
We know that some clients are looking for expert recommendations but not managed services. A comprehensive email marketing audit allows us to uncover the gaps and opportunities in email marketing programs.
Based on these findings, we craft targeted recommendations for coding, design, content, calls-to-action, frequency, send days, send times, account configuration, automation, and A/B testing. This insight can help your internal team manage campaigns more effectively, giving them the independence and expertise to succeed.
Whether you are looking for a dedicated email marketing resource or a team of experts, we’ve got you covered.
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