Custom Website Design & Development

Custom Websites Built To Convert

people looking at desktop computer
team working independently on laptops at table

What Is Custom Website Development?

Custom website development is the creation of a customized website for your company. Elements such as features, fonts, colors and layouts are specifically tailored to your company’s needs.

Your website does a lot of business for your company. Most new visitors to your website will judge it within seconds and decide whether they want to see more or run for the hills.

If you want to gain new customers while telling your brand’s story, making sure that your website is actually helping you is a good place to start.

Our custom website development services help transform dated and under-performing sites into finely-tuned machines that accurately represent your brand’s voice and convert visitors into sales.

We do more than make it look pretty. We incorporate hours of research, testing, and analysis to make sure that every page is working overtime to get you results.

woman presenting campaign to a team

Website Design

Creating an effective website involves more than just coding; it requires thoughtful design that prioritizes user experience and aligns with your brand. Our custom website development services include tailored website design, ensuring that your site not only functions smoothly, but also looks stunning and aligns with your unique brand identity.

Our award-winning design team creates websites that are visually appealing, easy to navigate, and fully represents your brand story. From color schemes and typography to layout and imagery, every design choice is made with your target audience in mind, aiming to captivate visitors and encourage them to engage with your content and drive them to conversion points.

A Beginner’s Guide to Achieving Web Design Consistency

Responsive Functionality

In an era where users access websites from a variety of devices, responsive functionality is critical. Our custom website development service ensures your website looks and performs impeccably on all devices, whether your customers are accessing it from a desktop, tablet, or smartphone.

We employ responsive design techniques to ensure your website’s layout adjusts seamlessly to different screen sizes. This ensure your customers are able to fully experience your site, no matter the context. Responsive functionality is critical for the SEO of your site as crawlers like Google now access your site from a mobile perspective.

man drinking as he works on mac

Content Creation

Go Fish Digital takes a holistic approach to development. Our custom website development services encompass content creation, providing engaging, valuable, and optimized content that resonates with your audience and drives conversion.

Our team of content team crafts compelling content tailored to your brand, from engaging landing pages and compelling copy to persuasive calls to action. We ensure your content is not only engaging but also optimized for search engines, helping to boost your site’s visibility and attract more organic traffic.

ADA Compliance

We design and develop websites with ADA compliance in mind, ensuring your site is accessible to all users, including those with disabilities.

This includes creating text alternatives for non-text content, providing captions and other alternatives for multimedia, making all functionalities available from a keyboard, ensuring proper form field errors and much more. By ensuring your website is ADA compliant, we can help you reach a wider audience, avoid potential legal issues, and foster a reputation as an inclusive brand.

Portrait Of A Pretty Smiling Woman Using Mobile Phone

Conversion Focused Sites

Our websites services are designed with conversion at the forefront. We understand that your website is more than just a digital representation of your business; it’s a pivotal tool for attracting, engaging, and converting visitors into loyal customers. We take a holistic approach to create websites that are not only visually engaging but are also primed for digital marketing channels.

Whether your goal is paid media, SEO, or email marketing, we ensure that your website is fully equipped to support your digital marketing initiatives.

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Custom Website Development In Seven Easy Steps

We’re not like regular web dev agencies. No, really. The individual expertise of our award-winning designers, developers, conversion rate optimizers, SEOs, UI/UX pros, and analytics pros makes sure of that.

When we add specialized project management and a clear process into the mix, creating your new website is a breeze. Don’t believe us? Check out our process below.

Site Architecture
Website Development
Website Production
Site Launch


The discovery process fosters cross-team collaboration to develop a clear site vision. Your best ideas combine with our expertise to establish a course of action.

Site Architecture

Our Analytics-certified teams craft the optimal sitemap and architecture to ensure your site visitors follow a clear path to conversion. The end result is a site that is easy to navigate for both humans and Google crawlers.


With our in-house conversion rate optimization experts, we lay out the frame of your website to funnel visitors directly to key conversion points. From there, our experienced designers take our strategic vision and make it a reality. The end result is a design that creates trust in your brand’s voice and expands your business.

Website Development

Your website’s design is coded to be mobile-friendly and search engine optimized, placing it in the best possible position for future customers to find you. Your content management system is also configured to be user-friendly and tightly secured.

Website Production

Our team migrates all of your existing web content and metadata to your new site making sure to preserve copy, images, and any other curated details.

Site Launch

After the development of a site transition plan and a thorough vetting for bugs and improvements, it’s time to break out the champagne and reveal your new and improved look.

Additional Website Services

Website Hosting

Strong security measures ensure your website is protected from exploits while your website keeps running at peak performance. Our preferred WordPress website host is WP Engine. They block tens of thousands of known attacks and update the system every day to ensure even the newest attacks are blocked right away. Using malware scanning, WP Engine automatically scans for and fixes hacking attempts on your site.

Website Maintenance

Keep your website updated and running smoothly with a website support retainer. Our hourly-based packages are customizable based on your site’s specific needs. All of our support plans include regular CMS theme and plugin/app updates as well as daily backups.

Ready to create a fresh website
and improve your customer experience?

We look forward to helping your marketing efforts through Website Design & Development. We proudly have earned the trust of hundreds of organizations and are eager for the opportunity to earn yours.

Request a Custom Proposal

Custom Website Development Portfolio

Over the years, we’ve launched hundreds of websites. A small sampling of some redesign projects are below. Drag the slider to the right to see the before and drag it back to the left to see the after!

Kuhn website before redesign
Kuhn website after redesign
future method old site
future method new site
workwise old site
workwise new site
Trust website before redesign
Trust website redesign