260% Return On Ad Spend For B2B Website

The Goal

Harris Insights and Analytics is a global consulting and market research firm whose insights help leaders make the best decisions possible. The Harris Poll is one of the longest-running surveys measuring public opinion in the U.S., tracking public sentiment since 1963. Its custom polling service, Harris On Demand, provides timely, accurate, and insightful industry data in less than 48 hours.

The Harris On Demand team approached us for help with increasing brand awareness, bringing in warm leads, and improving current sales results. Competing in a crowded marketplace was a challenge, but our team was able to exceed Harris On Demand’s initial expectations, resulting in measurable success and ROI.

The Strategy

Our SEM team employed a variety of strategic approaches, relying on consistent data-driven research composed of competitor and current campaign analysis, market trends, keywords, etc. Our team also used a test-spend approach to ensure efficiency for the campaigns, and that advertising spend was being driven to the highest ROI channels. In doing so, we continued to optimize as we obtained more data, and identified ways to improve and maximize results.

The Results

In the first 60 days of our partnership, Harris On Demand experienced a 2:1 ROI as a result of our SEM campaign efforts. Over the following six months, Harris On Demand increased its advertising spend, resulting in an approximate 260% ROI, as well as tripled conversion rates.