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Recent Posts

How an Automated Assistant May Respond to Queries from Children

How an Automated Assistant May Respond to Queries from Children
Mar 02, 2020
by Bill Slawski
We've been seeing a few patents from Google about how their automated assistant works. Recent Posts...
Optimizing For Answer Box Featured Snippets in 5 Steps

Optimizing For Answer Box Featured Snippets in 5 Steps
Feb 25, 2020
by kailee
What is a Featured Snippet? A featured snippet, also known as an “answer box”, is a...
Google Using Website Representation Vectors to Classify with Expertise and Authority

Google Using Website Representation Vectors to Classify with Expertise and Authority
Feb 21, 2020
by Bill Slawski
Added (2020-02-23) Questions and Answers: A few questions about this Website Representation Vectors patent and some...
Have Teachable Moments at Google Been Replaced with Related Questions?

Have Teachable Moments at Google Been Replaced with Related Questions?
Feb 01, 2020
by Bill Slawski
Was Google to Help Searchers find Search Results with Teachable Moments? Google was granted a patent...
How Google May Map Image Queries

How Google May Map Image Queries
Jan 14, 2020
by Bill Slawski
Mapping Image Queries at Google Many people have phones with cameras in them. Searching with photos...
Common SEO Missteps When Launching a Website

Common SEO Missteps When Launching a Website
Dec 03, 2019
by Candice Lyna
There are infinite reasons to redesign or redevelop a website. I won’t get into them all...
Google Automated Assistant Search Results

Google Automated Assistant Search Results
Nov 27, 2019
by Bill Slawski
It's interesting watching how automated assistants are evolving at search engines. A recent study that is...
Rewriting Queries Based Upon Entities at Nearby Locations

Rewriting Queries Based Upon Entities at Nearby Locations
Nov 15, 2019
by Bill Slawski
After some testing, this post is primarily about being persistent and willing to test new things...
Query Pattern Generation at Google

Query Pattern Generation at Google
Nov 13, 2019
by Bill Slawski
How Queries May Determine Intent Classifiers When someone is searching for something, they will type a...
How to Map 301 Redirects to Relevant Content

Redirect Mapping: How to Create 301 Redirect Maps
Oct 31, 2019
by Pierce Brelinsky
Redirecting broken links to live pages on your website is a great way to “reclaim” lost...