Clothing Retailer Doubles Website Traffic and Triples Ecommerce Revenue
Technical SEO and Digital PR Pushes Bella Ella Boutique’s Website to the Top of Google
The Goal
Bella Ella Boutique expanded from one to eight brick-and-mortar clothing store outlets, and sought to match its growth through reaching online customers. We quickly implemented technical SEO improvements as well as aggressive digital PR campaigns to help reach this goal.
Within a few months, Bella Ella received national press and backlinks from the Huffington Post, ABC News, and the Daily Herald. Our combined technical and creative efforts ultimately resulted in the website’s revenue increasing by 300%.
The Strategy
Technical SEO
We reviewed Bella Ella’s entire site for SEO opportunities and made improvements across several areas. This included optimizing title tags and meta descriptions for striking distance keywords, improving site copy, building internal links, and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
Creative Campaigns
We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for Bella Ella Boutique from authoritative websites. Campaigns such as our “What’s in Your Closet” survey findings and an influencer campaign titled “5 Ways to Wear a Floral Top” successfully earned backlinks and mentions from Huffington Post, The Daily Herald, and ABC News, among others.
The Results
Coverage Outlets
The website’s keyword rankings improved across the board and organic traffic climbed significantly. During the first few months of the engagement, Bella Ella’s online sales tripled and the trend continued.
