What Is Off Page SEO?
Off Page SEO refers to the digital marketing strategy of improving a website’s SEO by focusing on external websites on the Web. Off page SEO includes initiatives such as running digital PR campaigns, finding unlinked brand mentions, local link building and more. These activities help search engines like Google to recognize your website as an authoritative source in your industry, ultimately improving your site’s visibility and ranking. Unlike on-page SEO, which focuses on optimizing elements within your website, off-page SEO involves enhancing your site’s external backlinks and authority.
Digital PR Services
Digital PR is a strategic approach that merges traditional PR tactics with online marketing to enhance a brand’s digital presence. It involves creating compelling content that appeals to digital media outlets, thereby securing premium backlinks.
At Go Fish Digital, we provide end to end digital PR services from ideation to pitching. Our process begins with the ideation phase, where we develop innovative and engaging campaign concepts tailored to resonate with your target audience and appeal to journalists. Following this, our team of skilled content creators and designers brings these ideas to life, crafting high-quality, content designed to capture attention and spark interest. The final step involves our seasoned PR professionals pitching this content to relevant journalists and media outlets, ensuring maximum exposure and high authority backlinks.
Our services provide a holistic digital PR solution that seamlessly integrates with your overarching marketing strategy, amplifying your online presence and driving off page SEO improvements.
Unlinked Brand Mentions
Unlinked Brand Mentions service is another great off page SEO strategy, especially for enterprises that have accumulated significant press coverage over time. In the vast landscape of online content, there are often instances where a brand is mentioned in an article, blog, or digital media without a link to their website. These unlinked mentions represent a missed opportunity for enhancing a website’s authority in the search engines. Go Fish Digital’s services focuses on identifying these unlinked brand mentions across various digital platforms, identifying opportunities to turn each mention into a potential backlink to your site.
For businesses with extensive media footprints, the task of tracking and converting unlinked mentions can be daunting. This is where Go Fish Digital steps in. Our team employs advanced techniques and tools to scour the web for mentions of your brand. Upon identifying these mentions, we perform outreach to authors and website owners to facilitate the addition of links to your website. This process not only enhances your website’s backlink profile but also strengthens your overall online presence, making it an essential off page SEO strategy for businesses looking to leverage their existing media coverage for improved SEO outcomes.
Broken Backlink Reclamation
Our broken backlink services are specifically tailored to address a common but often overlooked aspect of SEO: reclaiming the value of broken external backlinks. Over time, as your website evolves, some external sites may have links pointing to pages on your site that no longer exist. These broken external backlinks can result in missed opportunities for improved authority from the search engines.
Our service focuses on identifying these broken backlinks from external sources like articles, blogs, and other websites. If these links have existed for quite some time, it’s extremely common for them to get broken. Our team looks for these opportunities by identifying high authority domains that link to your site but that link is now returning a 404 error. We then look at opportunities to reclaim the link value through initiatives such as redirecting the pages or direct outreach to the author. This off page SEO initiative helps you reclaim the missed value of brand mentions and backlinks to your website.
The Benefits Of Off Page SEO
Off-page SEO plays a crucial role in improving the online authority and credibility of your website, primarily through the strategic acquisition of backlinks. When other reputable websites link to your pages, it signals to search engines like Google that your content is valuable, trustworthy, and useful. These external signals not only enhance your site’s visibility in search engine results but also can help with other PR-driven brand goals. A strong backlink profile, built through effective off-page strategies, is a key ranking factors for search engines like Google and can go a long way in helping improve your SEO.
Off Page SEO Case Studies
Building Backlinks for Homes.com via City Ranking Campaigns
How we helped Homes.com earn backlinks from The New York Times, FOX, Yahoo and more.
A Personal Finance Website Creates Career-Focused Princess Illustrations, Earns 165 Backlinks
A Personal Finance Website Earns 108 Backlinks by Calculating the Cost of Beer in Each State
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