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Recent Blog Posts

Contextual Knowledge Panels at Google

Contextual Knowledge Panels at Google

Just What is a Contextual Knowledge Panel? SEO doesn't come with an instruction manual - it...
Expanding Our Knowledge Outside of the Office: Go Fish Digital Book Recommendations

Expanding Our Knowledge Outside of the Office: Go Fish Digital Book Recommendations

Inspiration can come from the strangest of places. I’ve had creative breakthroughs while at the gym,...
5 Ways You Can Prepare for a Digital Marketing Career as an Undergrad

5 Ways You Can Prepare for a Digital Marketing Career as an Undergrad

If you’re reading this, you’re probably an enthusiastic undergraduate student wondering how you can start your...
How Google May Do Query Rewriting by Looking at a Searcher's Prior Queries

How Google May Do Query Rewriting by Looking at a Searcher’s Prior Queries

How Many People does Mudville Stadium (where Mighty Casey Struck Out) hold? Google was granted a...
How Google May Interpret An Ambiguous Query Using a Semantic Interpretation

How Google May Interpret An Ambiguous Query Using a Semantic Interpretation

Ambiguous Queries and Semantic Interpretations When someone asks an ambiguous query at Google, how does it...
Online Reputation Management Explainer Video

How To Respond To Online Customer Reviews

If you’ve found your way over to this post, you probably already know the importance of...
Quality Visit Scores to Businesses May Influence Rankings in Google Local Search

Quality Visit Scores to Businesses May Influence Rankings in Google Local Search

You can learn a lot on the Web about businesses, such as the addresses of those...
7 Quick and Easy Tips for Applying to Internships

7 Quick and Easy Tips for Applying to Internships

Internships, especially at the college level, can be cutthroat. It’s estimated that 75% of applicants never...
Pitch Smarter

Pitch Smarter, Not Harder: 3 Ways to Improve Your Digital PR Outreach

Pitching smarter and not harder sounds easy, right? Wrong.  Something I’ve learned during my time on...
Ranking Search Results and Product Queries

Ranking Search Results and Product Queries

Ranking Search Results for Product Queries vs. Accessory Queries Many eCommerce sites on the Web carry...